Adventures in Pedderland

Visual Merchandising Concept
To celebrate the launch of the Spring/Summer 2017 collections, a visual direction was created to transform the retail space into a reinterpreted Wonderland. I worked on the key visual direction for this campaign and produced the digital and print advertising collaterals. The visual merchandising team at Pedder On Scotts adapted the concept by showcasing the visuals through different mediums around the retail space. Agency: WORK Pte Ltd / Client: Pedder On Scotts